The Danish national health board, Sundhedsstyrelsen, has been running an annual fall campaign with print, TV and billboard ads to promote moderate drinking.
Sundhedsstyrelsen suggests that women should drink no more than 7 drinks per week and that men should drink no more than 14 drinks a week.
This year, the campaign has a focus on the link between cancer and alcohol, including detailed information on breast cancer.
In terms of alcohol use during pregnancy, the campaign website recommends that women who are pregnant or trying to conceive avoid alcohol. “There is no lower limit for maternal consumption of alcohol during which it is safe to say that alcohol consumption will be harmless to the fetus.”
As a way of supporting the campaign, Sundhedsstyrelsen is asking that everyone ‘Stick a Cork in it” on Thursday, October 11th and completely abstain from drinking.
For more on low-risk drinking/moderation campaigns in other countries, see previous posts:
- “Alcohol? Know Your Limit” campaign from Germany (September 24, 2012)
- 2-3-4-0 Campaign in Quebec (September 17, 2011)
- Alcohol Think Again Campaign in Western Australia (June 19, 2012)
- First FebFast and debates about alcohol labeling in New Zealand (February 1, 2011)