FASD Ontario Network of Expertise (FASD ONE) Campaign: August 27 – September 30, 2012
FASD Ontario Network of Expertise (FASD ONE) is a group that works to address issues related to FASD in the province of Ontario in Canada. The Prevention Working Group develops and promotes effective strategies, resources and programs that address alcohol use in pregnancy with a priority focus on high-risk groups.
One of the main activities of the Prevention Working Group this year has been the organization of media buys for an alcohol and pregnancy campaign in September 2012 (to coincide with International FASD Awareness Day on September 9th).
With funding from the Public Health Agency of Canada – Ontario Region, the Group has bought media buys that include transit ads, mall ads, cinema ads, and information through web, print and social media in approximately 30 communities. The focus has been on provincial media buys that are usually beyond the scope of local groups.
You can learn more about the media buys on the Best Start Resource Centre website here. There are also links to short articles that organizations are welcome to include in newsletters, media releases, and other activities to support FASD awareness.