Poster Campaign from the Alberta Gaming and Liquor Commission


The Alberta Gaming and Liquor Commission (AGLC) has a new FASD poster campaign. The AGLC  website reports that the poster will be distributed through liquor stores, healthcare delivery sites, and key provincial stakeholders and describes the poster like this:

“The poster is bold and impactful as it was created to be eye-catching and to grab consumer attention. The message does not place blame nor create an unsupportive environment, but is a visual representation of the fact that choices related to alcohol and pregnancy do matter and can have severe consequences.”

While the poster is not intended to be unsupportive, it is reminiscent of smoking in pregnancy campaigns of the early 1980s. (For more on this issue, see earlier posts here and here). What do you think? Who is the intended audience and what is the poster trying to accomplish?

The Alberta Gaming and Liquor Commission is a member of the FASD Cross Ministry Committee. The FASD-CMC works in co-operation with provincial and community organizations and regional groups to provide a comprehensive and co-ordinated provincial response to FASD.

Denise Milne, Senior Manager in Alberta Health Services and lead of the Provincial FASD Initiative, recently gave an update on FASD prevention activities in Alberta which you can view here.

Denise mentions the development of an FASD Awareness and Prevention Council through the FASD Cross Ministry Committee. She also reports on evaluation findings from Alberta’s 24 mentoring programs (7 are First Nations) based on the Parent–Child Assistance Program (PCAP) (learn more about the PCAP model here). These programs work with about 250 women who are at-risk of having a child with FASD. Evaluation findings show that the program is effective in decreasing rates of welfare use and increasing employment and use of birth control.

For more on FASD prevention in Alberta, see earlier posts:

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