Another image from the Western Australian campaign that I blogged about a couple of weeks ago. (See Alcohol Think Again Campaign in Western Australia, June 19, 2012).

This is a print ad developed by The Brand Agency in Perth for the Drug and Alcohol Office of Western Australia.

I have to say it’s kind of refreshing to not see an image of a woman in the later stages of pregnancy with an exposed belly or her hand resting protectively against her body. As well, the colours and message are quite neutral (i.e., not trying to shock or provoke or be empathetic and supportive).

What do you think?