2011 FASD Awareness Campaign Launched

As part of its social responsibility program, BC Liquor Stores is continuing to support FASD awareness in the month of September. The campaign message is “Alcohol and pregnancy don’t mix. Healthy mothers and babies need everyone’s support.”

Posters, counter decals and brochures are featured in all 197 BC Liquor Stores across the province.

The campaign includes a brochure that has recently been revised by a team from the Ministry of Children and Family Development, the Ministry of Health, BC Women’s Hospital and Health Centre, and the Public Health Agency of Canada.

The brochure can be downloaded and used by any organization or business with an interest in prevention and spreading awareness of the impacts of FASD on children and families.

Read the press release Campaign launched to promote FASD awareness in B.C. (September 9, 2011).

Read Liquor stores launch fetal-alcohol campaign (Merritt News, September 12, 2011).