Last week, the government of Manitoba announced the launch of Project CHOICES. The program is modelled on a program of the same name in the United States that began in the 1990s.

Project CHOICES is intended for women, aged 16 and up, who are not yet pregnant and are considered at high risk for an alcohol-exposed pregnancy. Most women do not realize they are pregnant until well into the first trimester and many women drink alcohol during this time. Project CHOICES uses motivational interviewing strategies to support women in making changes around alcohol use and/or contraception use.

The program will be piloted at the Klinic Community Health Centre and the Nor’West Co-op Community Health Centre. Both sites open their doors for referrals on September 27th.

Read the news release here.

Read “FASD program doesn’t judge: Targets women who drink, are sexually active” in the Winnipeg Free Press.